What does FLOWS do?

It turns business rules into automated execution: every event triggers a flow that moves the funnel forward, updates data, and coordinates the team without friction.

The Problem

Without operational flows, strategy stays at the level of good intentions and execution becomes manual.

Teams end up copying data, forwarding messages, and remembering follow-ups. Execution depends on individual habits, delays pile up, and the consistency that drives conversion breaks down.

The consequences of operating without Flows:

  • Critical processes that depend on someone “remembering” to do them
  • Duplicated data and an outdated CRM
  • Irregular follow-up that cools intent and increases CAC
  • Fragile integrations: tasks scattered across tools and people
  • Zero traceability: you don’t know what ran, when, or why

The BIKY Thesis

Automation isn’t about connecting tools. It’s about turning rules and context into reliable execution.

Flows takes context from the CDP, conversations from SmartChat, and the funnel from the CRM to run end-to-end processes without friction. AI decides and triggers actions; humans step in only when judgment, exceptions, or closing are required.

How we solve the problem:

  • Standardize processes with templates and operational rules by stage and channel
  • Keep data alive: every conversation updates the CDP and CRM without manual entry
  • Ensure follow-up with SLAs: timing, waits, and automatic escalation
  • Connect systems without chaos: integrations and webhooks with control and monitoring
  • Make execution visible: logs and metrics by flow to audit and optimize

When processes run on their own, conversion goes up and burnout goes down.

  • Fewer repetitive tasks, more time to sell
  • Zero orphan leads due to missed follow-up
  • Response and continuity outside business hours with clear rules
  • Consistent operations across shifts, teams, and locations
  • Better control: every action leaves evidence and can be audited

FREQUENTLY ASKED QUESTIONS

No. An integration connects systems. Flows governs processes: it triggers actions, decides paths, applies timing, and leaves evidence to sustain the sales operation.

No. It’s designed for sales, operations, and marketing teams. If you want to integrate your own APIs, you can use webhooks but most use cases are solved with blocks and templates.

Conversation events, funnel events, time based triggers (inactivity, scheduling), and external events connected through integrations.

An execution record is created, with alerts and configurable retries. You can pause, fix, and resume the flow without losing traceability.

Through roles. You can restrict who can create, edit, or activate flows and which data or actions each role is allowed to execute.

By impact on operational and business metrics: response speed, conversion by stage, CAC, contact rate, show rate, pipeline health, and closed deals with full traceability.