WHAT DOES BIKY’S OUTBOUND DO?

It turns segments and signals into timely messages that drive real responses and when customers reply, the conversation doesn’t get lost; it becomes operation.

BIDIRECTIONAL WHATSAPP OUTBOUND

Send campaigns with call-to-action buttons, use images and videos in templates, choose the campaign type (marketing or utility), and generate real customer interaction.

SMS FOR CRITICAL MOMENTS

Fast messages for confirmations, reminders, and reactivation. Reach customers even when they’re offline, complementing WhatsApp and email.

EMAIL FOR RETENTION & LOYALTY

Design emails with offers, segment lists, and trigger automated follow-ups such as appointment confirmations, registrations, and important events that require official records.

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PERSONALIZE AND ORCHESTRATE WITH EMOTIONAL AI

Use context profile, history, intent, and stage to personalize the message, timing, and channel without turning your team into campaign operators.

The Problem

When outbound lacks context and follow-up, it turns into noise and kills conversion.

Most outbound strategies end up as spam for one simple reason: messages are sent without context, without timing, and without an operation ready to take over when the customer responds.

Consequences of poorly executed outbound:

  • Low response rates and list fatigue
  • Campaigns disconnected from the funnel and follow-up
  • Reactivated leads that are lost due to slow response times and lack of operational routing
  • WhatsApp penalties due to poor quality, complaints, or non-compliance risking restrictions or account blocks
  • Carrier filtering, throttling, or blocking in SMS, causing drops in deliverability and performance with no immediate visibility

The BIKY Thesis

Outbound isn’t about “sending.” It’s about governing the channel, activating with intent, and turning every response into execution.

At BIKY, Outbound is an operational activation layer connected to the CDP and CRM. It uses unified identity, signals, and contact rules to trigger messages across WhatsApp, SMS, and Email without degrading channel reputation. And when the customer responds, the conversation becomes operation: it’s routed, followed up, and measured by its impact on conversion.

How we solve the five core problems:

  • Increase response rates and reduce fatigue with intent and stage-based segmentation, carrying full context into every reply
  • Connect every send to the funnel with traceability to opportunities, activities, and measurable outcomes
  • Prevent lost reactivations through immediate routing and automated SLA-driven follow-up
  • Protect WhatsApp with disciplined template use, correct purpose selection, opt out handling, and quality control to prevent sanctions
  • Ensure SMS deliverability by measuring performance, controlling cadence, and applying channel fallback when carriers filter or throttle messages

HOW IT WORKS?

Three steps to move from cold lists to conversations that advance stages with evidence.


1.

SEGMENT

Define audiences by behavior, intent, stage, and lifecycle not just demographics using the CDP’s unified context




2.

PERSONALIZE

Build messages with AI based on the goal (reactivation, confirmation, nurturing, recovery), adapting tone, offer, and CTA by profile and channel.




3.

CONVERT

Launch via WhatsApp, SMS, or Email and turn replies into operation: tasks, follow-up, appointments, and stage progression in the CRM without friction.


OUTBOUND IN ACTION

Messaging that triggers responses and responses that trigger execution.

When outbound is connected to context and follow-up, response rates go up and time to conversion goes down.

  • More conversations started with real intent
  • Less loss due to lack of follow-up
  • More confirmed appointments and fewer no-shows
  • Measurable reactivation by cohort and by stage
  • Growth without relying on a “star seller”

Use Cases

  • Reactivation of unanswered leads based on conversational signals and stage
  • Appointment, visit, or video call confirmations and reconfirmations
  • Recovery of abandoned carts or sent quotes with no response
  • Lifecycle campaigns: post-sale, repurchase, renewal
  • Upsell and cross-sell segmented by history and behavior
  • Geo-targeted campaigns by store location or assigned sales rep
  • Critical SMS reminders when timing determines the close

Operational Control and Channel Reputation

Outbound should never put your brand or deliverability at risk.

  • Contact rules by channel and purpose
  • Suppression and opt out enforced as an operational policy
  • Traceability of sends, responses, and triggered actions
  • Full alignment with the CDP’s data governance and consent framework

Privacy and Compliance Built into the Architecture

  • Consent applied by channel and purpose
  • Auditable logs of activities and changes
  • Role-based access control
  • End-to-end traceability

FREQUENTLY ASKED QUESTIONS

No. SmartChat manages inbound conversations and real time operations. Outbound proactively initiates conversations using segmentation, timing, and CTAs. The real power is how they work together: Outbound opens the door, and SmartChat carries the conversation forward.

Because Outbound in BIKY doesn’t start with generic messages it starts with context: segmentation by intent and stage, goal-driven messaging, contact rules, and operational suppression controls.

WhatsApp, SMS, and Email. WhatsApp enables two-way conversations with buttons and multimedia; SMS is ideal for critical moments; Email strengthens retention and automates follow-ups.

A first use case typically involves connecting one channel, activating one segment, and launching one campaign with a clear action (such as reactivation or confirmation). The actual timeline depends less on the technology and more on internal readiness access, approvals, master data definition, and the coordination required across marketing, sales, IT, and legal.

Yes. The CDP provides identity, segmentation, and governance, while the CRM turns responses into execution through follow-up and stage progression.

OUTBOUND THAT DRIVES CONVERSION AND CLOSES

Activate Outbound to deliver the right message, at the right time, through the right channel, and turn every response into measurable execution within your sales operation.

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