WHAT DO BIKY ANALYTICS DO?

Turn operational and conversational data into executable decisions.
This isn’t BI for reporting—it’s an operational layer that detects friction, recommends actions, and measures impact on conversion.

traceability biky ads

END-TO-END TRACEABILITY

Traceability

Track the full journey from ads and UTMs to SmartChat, CRM, and close eliminating incomplete attribution and enabling evidence-based investment decisions.

MARKETING INTELLIGENCE

Growth Metrics

Evaluate CAC, CPL, ROI, ROAS, and lead quality by campaign, audience, and stage. Learn from real closed deals not just clicks and prioritize what actually drives revenue.

ANALITICA EN TIEMPO REAL BIKY IA

REAL-TIME OPERATIONAL METRICS

Operational Metrics

Monitor volume, wait times, SLAs, abandonment, reassignments, and capacity by channel, Space, team, and shift so you can operate without blind spots.

CONVERSATION INTELLIGENCE

Conversation Intelligence

Analyze unstructured data chats, notes, audio, and sentiment to detect intent, emotion, objections, urgency, and loss reasons.

performance biky ia

AGENT PERFORMANCE AND COACHING

Agent Performance

Identify who converts, who cools down opportunities, and why. Compare speed, quality, consistency, and compliance, and enable coaching driven by data, not opinions.

PROACTIVE INSIGHTS
AND ALERTS

Proactive Insights

Detect anomalies and conversion drops, anticipate bottlenecks, and trigger alerts and recommendations by segment, stage, channel, or agent.

The Problem

When operations lack traceability and conversational insight, optimization happens too late and sales are lost silently.

Teams see disconnected metrics by channel, marketing optimizes against partial KPIs, and sales operates on intuition. Unstructured data where real intent actually lives stays outside the analysis, slowing continuous improvement.

The consequences of operating without operational analytics:

  • Conversations full of signals that are lost because they’re unstructured data.
  • Delayed reports that don’t change decisions in time.
  • Broken attribution: marketing “wins” while sales doesn’t close.
  • Invisible bottlenecks in SLAs, follow-ups, and handoffs.
  • Uneven agent performance with no actionable diagnosis.

The BIKY Thesis

Analytics isn’t a dashboard. It’s the layer that turns conversation into evidence and evidence into execution.

BIKY Analytics connects with the CDP, SmartChat, CRM, Outbound, and Ads to measure end-to-end and translate insights into action: reassignment, follow-up, playbook adjustments, and investment optimization. The operation stops chasing reports and starts running on real-time signals.

How we solve the problem:

  • Live metrics tied to execution: insight → action within the suite.
  • End-to-end attribution: campaign → conversation → opportunity → close.
  • SLA-driven control: detect friction and fix it before the lead cools down.
  • Evidence-based coaching: best practices by industry, team, and stage.
  • Intelligence from unstructured data: intent and loss reasons as operational signals.

HOW DOES IT WORK?

Three steps to move from scattered numbers to decisions that execute themselves with full traceability


1.

CONNECT

Centralize operational and marketing sources: SmartChat, CRM, CDP, Outbound, and Ads. Normalize events, stages, and ownership to measure everything from a single source of truth.


2.

UNDERSTAND

Models analyze events and conversations to classify intent, detect objections and friction, and build metrics by stage, channel, and cohort.



3.

OPTIMIZE

Activate alerts, recommendations, and operational actions reassignment, follow-up, playbook adjustments, and investment optimization with clear traceability to outcomes.


ANALYTICS IN ACTION

Insights that surface before the sale is lost

When you measure with full traceability and understand the conversation, conversion goes up and CAC goes down.

  • Immediate visibility into bottlenecks by channel and stage.
  • Alerts for SLA drops and abandonment before intent is lost.
  • Agent performance insights with actionable coaching and quality control.
  • True attribution to decide on investment, offer, and messaging with evidence.
  • Continuous improvement: every adjustment is measured, learned from, and scaled.

Use cases

  • Funnel diagnostics: where the flow breaks (response, follow-up, appointment, proposal, close).
  • Agent rankings by speed, quality, conversion, and SLA compliance.
  • UTM and campaign attribution tied to opportunity and close.
  • Loss reasons and objections by segment, channel, and stage.
  • Operational alerts: orphaned chats, team saturation, backlog, and no shows.
  • Lifecycle cohorts: reactivation, post-sale, repeat purchase, and retention.
  • Message and offer evaluation: what triggers real intent and what creates friction.

Analytics governance and data quality

Analytics without discipline becomes noise. Here, it’s operations.

  • Standard definitions of events, stages, and conversions by industry.
  • Role-based access control for metrics and conversations.
  • Change auditing: who adjusted what, when, and with what impact.
  • Export and sync to BI tools without breaking the single source of truth.

Privacy and compliance built into the architecture

  • Consent enforced by channel and purpose through the CDP.
  • Auditable records of activities, changes, and access.
  • Role-based access control for operations, marketing, and leadership.
  • End-to-end traceability for auditing and regulatory compliance.

FREQUENTLY ASKED QUESTIONS


It measures operations, teams, and marketing with end-to-end traceability: response times, SLAs, activity, conversion, abandonment, attribution, lead quality, and loss reasons connecting conversation directly to outcomes.

Not necessarily. BIKY Analytics standardizes and generates real-time operational signals within the suite. If your organization uses BI tools, they can also consume events and metrics from the same single source of truth.

Because Analytics is connected to the funnel. It links UTMs, campaigns, and channels directly to conversations, opportunities, and closed deals. Results aren’t inferred they’re tracked.

They’re live operational metrics. Actions and events are captured and reflected instantly, so the team can correct issues before the lead cools down.

By turning conversations into signals. The system identifies intent, sentiment, objections, and urgency, then converts them into insights that help prioritize, coach teams, and improve the overall process.

Through role-based access, auditing, and full traceability. Consent is also enforced by channel and purpose via the CDP, ensuring that activation and analytics operate in a compliant way.

ANALYTICS THAT OPTIMIZE
IN REAL TIME

Activate Analytics to measure operations, agents, and marketing with end-to-end traceability, proactive insights, and executable decisions directly within your commercial operation.

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