Ceci Sierra: The BIKY.ai saleswoman who changed the rules of the game in Mexican car sales
In the highly competitive automotive world, speed, precision, and personalization are the factors that define who wins and who falls behind. The same applies to sales in this industry. And Surman, one of Mexico’s most innovative automotive groups, understood this perfectly and has just set a historic milestone that completely changed the game when it comes to selling cars, thanks to its emotional AI saleswoman.
The protagonist of this revolution: Ceci Sierra, the saleswoman created with emotional AI by BIKY.ai, capable of generating leads through industry data obtained via digital channel campaigns, then prospecting them and delivering them “hot” to the showroom salesperson so the deal can be closed instantly and without friction.
An achievement that exceeded all expectations:
- In just 3 hours after starting the BIKY ADS service, Ceci had already profiled 350 leads, scheduled dozens of test drives, and sold two Nissan vehicles.
- She generated and handled more than 350 leads immediately, something that would normally require three or more human salespeople, with long response-time gaps.
- She integrated 100% of the commercial operation, from lead capture to closing preparation, empowering the showroom salesperson to finalize the sale.
- She reduced sales processes that usually take weeks to just a few days, accelerating closures without compromising service quality.
“Ceci really delivered, the way it should be done. She didn’t just get the lead, she responded immediately, answered everything, set up the test drive, and even guided the customer so he arrived at the dealership without any issues. In three hours he was already signing, from the moment he clicked the Instagram ad. That’s how selling should feel, honestly,” said a Surman executive in Saltillo.
The customer and the sale that changed the story
The customer was searching on digital channels for a 2025 Nissan V-Drive to operate on mobility platforms like Didi. Interested in the purchasing facilities offered by the brand, he needed fast and precise guidance.
Ceci Sierra, an emotional AI saleswoman, understood instantly:
- She explained why the vehicle was ideal for his business: efficiency, safety, and performance.
- She coordinated the demo and delivered all the information to the showroom salesperson to close the sale without friction.
Result: a sale completed in days for a value of MXN $285,900
Disruptive impact on the industry
This case doesn’t just demonstrate efficiency; it redefines the rules of automotive sales:
- Instant customer attention 24/7, with human-like quality and AI-level precision.
- Human resource optimization: a single platform that seamlessly integrates the entire commercial cycle, fully oriented toward showroom sales. Leads 100% ready to close.
- A smooth, frictionless customer experience, turning vehicle purchasing into something exciting and simple.
Ceci Sierra didn’t just sell a car. She inaugurated a new standard in the Mexican automotive industry, proving that the combination of emotional artificial intelligence and integrated commercial operations is the future of sales.
We’re no longer talking about the future of sales.
We’re talking about the present.
In a market where every second counts, integrating AI into sales is not optional, it’s strategic. Surman and BIKY.ai proved it: with Ceci Sierra, the buying experience became fast, personalized, and extraordinarily human.
The message is clear: the future of sales is already here, and its name is emotional artificial intelligence.