BIKY CDP: when data stops being a file and becomes a commercial advantage
For years, companies have accumulated data believing that more information equals better decisions. Yet today, many organizations know more than…
Gabriela Jaimes
If your business operation does not run itself, this year it will slow you down again
Every new year, many companies make the same promise: sell more without burning out the team. Yet very few stop…
How to have a website that converts in 2026
In 2026, the biggest mistake is not having an “ugly” landing page. It’s having a disconnected landing page: it captures…
Selling with AI is the ultimate way for your sales and marketing teams to truly become one team
For years, we’ve repeated the same phrase in executive committees and presentations: sales and marketing must work together. Yet in…
Why NOT having an AI salesperson on your sales team in 2026 means losing money
For years, companies competed on product, price, or distribution. Today, they compete for something much scarcer: sustained attention and real-time…
From Burnout to Strategy: How AI Redefines the Commercial Role
In 2026, something has to change with your sales team.For years, the sales role was built around constant effort: responding…
The Economic Value of Understanding Conversations, Not Just Results
In a saturated, competitive market dominated by the attention economy, outcomes arrive too late. When you realize a sale didn’t…
The Questions Every CEO Must Ask Before Investing in Commercial AI in 2026
Artificial intelligence has stopped being a futuristic conversation and has become a concrete business decision. In 2026, not investing in…
What Companies That Actually Grew in 2025 Learned
2025 was an uncomfortable year. Not because of a lack of opportunities, but because of excess friction. More competition, more…
Why hiring more salespeople is no longer the right answer for growth in 2026
Companies that are growing intelligently have already understood something crucial: they don’t need more people doing the same work—they need…