From Burnout to Strategy: How AI Redefines the Commercial Role
In 2026, something has to change with your sales team.For years, the sales role was built around constant effort: responding…
IA Salesperson
The Economic Value of Understanding Conversations, Not Just Results
In a saturated, competitive market dominated by the attention economy, outcomes arrive too late. When you realize a sale didn’t…
The Questions Every CEO Must Ask Before Investing in Commercial AI in 2026
Artificial intelligence has stopped being a futuristic conversation and has become a concrete business decision. In 2026, not investing in…
What Companies That Actually Grew in 2025 Learned
2025 was an uncomfortable year. Not because of a lack of opportunities, but because of excess friction. More competition, more…
Why hiring more salespeople is no longer the right answer for growth in 2026
Companies that are growing intelligently have already understood something crucial: they don’t need more people doing the same work—they need…
The New Attention Economy: Selling in a World Where No One Waits More Than 3 Seconds
Sales are no longer lost over price, product, or quality. They are lost over time. And while the world moves…
What Leading Companies Are Doing With AI Sellers (That You’re Still Not Doing)
While most companies still operate with manual processes, slow responses, and overwhelmed teams, leading companies are quietly building a brutal…
Why Remarketing in 2026 Will Be Conversational (and How to Prepare Today)
Remarketing is about to undergo its biggest transformation since pixels and cookies were invented. Intrusive campaigns, repetitive ads and generic…
The 7 Hidden Costs of Not Automating Your Sales Operation
Every day your sales team works manually, you lose leads, opportunities, time, motivation, and growth. You think not automating your…
The New Sales Standard for 2026: Sell With Emotional AI or Don’t Sell at All
Businesses that try to keep selling like it’s 2020 (rigid bots, generic responses, limited-hour support, saturated teams) simply won’t be…