The fight between marketing and sales is over: this is how BIKY.ai’s metrics solve it

No more decisions based on ideas that change depending on the department evaluating them. With BIKY.ai, everything is measured.

The tension between marketing and sales is historic and universal: marketing generates leads, but sales blames marketing for poor lead quality; sales closes (or doesn’t) and marketing claims it delivered demand. This conflict comes from the same root cause: a lack of complete, actionable data with real context.

Today, with BIKY.ai and the most complete metrics module on the market, combining quantitative and qualitative data from sales, marketing, leads, agents, and attributes, that fight disappears. Because no one makes decisions by intuition when they have real, real-time, understandable information. And that changes everything.

The origin of the conflict: incomplete data, silos, and assumptions

Before diving into what BIKY.ai does, it’s important to understand why marketing and sales “fight” in the first place.

Marketing says:

• “We delivered 500 leads this month.”
• “Campaigns had a 10% conversion rate.”
• “Interactions increased by 40%.”

Sales responds:

• “Only 30 were qualified.”
• “88% of leads never replied.”
• “There was no real intent.”

What’s the problem?

It’s not that one side is lying and the other is telling the truth. It’s that each team measures different things, in different contexts, without a shared language.

The result is always the same: confusion, frustration, and lost opportunities. This happens for three main reasons:

• Data silos: each team lives in its own tool, CRM, ad platforms, spreadsheets, chat tools, etc.
• Isolated metrics: clicks, impressions, leads vs. demos, closes, revenue with no automatic connection.
• No conversational context: no one knows why the lead didn’t buy, what they asked, or what doubts they had.

This leads to intuitive blame: “that team didn’t do their job,” instead of “which part of our process isn’t working today.”

Until now.

How BIKY.ai deactivates the fight with integrated, actionable metrics

BIKY.ai’s value proposition is simple: instead of isolated metrics, it delivers interconnected quantitative and qualitative metrics that allow teams to understand the full lead journey and how each funnel node impacts results.

This eliminates assumptions and opens the door to real action and optimization.

Metrics dimensions covered by BIKY.ai

Sales

• Number of opportunities generated
• Close rate by channel, campaign, and product
• Conversion time per funnel stage
• Top-performing agents (with context)
• Average sales cycle and variations by segment

Marketing

• Leads by source (WhatsApp, Instagram, web, ads, QR, etc.)
• Real cost per lead
• Identification of campaigns that generate low-quality leads

Leads

• Precise origin with full traceability
• Real intent measured through conversational behavior
• Automatic classification by close probability
• Early signals of interest, doubt, or rejection

Agents / Human team

• Response times per agent
• Conversations escalated vs. resolved by AI
• Conversations that resulted in demos or closes
• Operational efficiency vs. conversational performance

Attributes (quantitative + qualitative)

• Most-mentioned products or services
• Most repeated questions (“what’s the difference?”, “when does it arrive?”)
• Friction points (price, delivery, guarantees)
• Real customer language
• Behaviors that predict purchase intent

Quantitative metrics vs. qualitative metrics

Most tools on the market only provide quantitative metrics:

But these metrics don’t show behavior, real intent, or context. It’s like seeing the speedometer without understanding the road the car took.

BIKY.ai goes further by extracting metrics such as:

• What leads actually said
• Which channel truly influenced them
• Which objections were repeated
• Which product generated genuine interest

This turns data into meaning.

Real example: how BIKY.ai eliminates assumptions and blame

Let’s say marketing says: “We brought in 1,000 leads this month and only got 20 demos.”
Sales replies: “From those 20 demos, only 3 closed.”

Who’s responsible?

With isolated metrics, everyone has their version and the argument starts. With BIKY.ai’s integrated metrics, you can answer:

• Of the 1,000 leads, how many showed real intent?
  300 showed clear buying signals
• Of those 300, how many had specific objections?
  270 repeated price or warranty concerns
• Which channel produced the highest close probability?
  WhatsApp showed 2.5× more intent than the web form
• Did response time affect conversion?
  Yes. Leads answered after 2 minutes had a 30% lower close rate

Now the focus shifts from blame to understanding and improvement.

What does it mean to have qualitative data in your metrics?

Quantitative data shows numbers. Qualitative data shows meaning.

For example:

• If 40% of leads ask “When will it arrive?”, delivery is a concern.
• If 28% say “I don’t trust buying online,” there’s a trust issue.
• If “price vs. benefits” appears repeatedly, your value proposition isn’t clear.

These aren’t guesses. They are automatically extracted, classified, and reported conversation themes, turning chats into actionable intelligence.

This level of insight reshapes marketing messages, sales scripts, return policies, delivery promises, and pricing strategies.

Why this ends the marketing vs. sales fight

Because subjective opinions are replaced with objective facts that can be analyzed, compared, and improved.

Now teams can answer with data, not perception:

• Where did the best-buying leads come from?
  WhatsApp: 45%, Web landing: 32%, Paid campaigns: 23%
• Which channel shows higher real intent?
  WhatsApp converts 43% more than web forms
• Which agent performs best?
  Measured by response speed, close rate, and customer recommendation

Marketing and sales now work from facts, not opinions.

Faster decisions based on real metrics

With BIKY.ai, discussions shift from:

“I think we should invest more in X” to “Data shows X generated 45% of actual conversions.”

From “Maybe the team responds slowly” to “Leads answered after 2 minutes had a 30% lower close rate.”

This is evidence, not intuition—and evidence turns reactive teams into proactive ones.

Marketing and sales stop fighting when they speak the same language

BIKY.ai creates that shared language by:

• Unifying channel data
• Syncing conversations with CRM
• Providing metrics for every pipeline stage
• Adding context to every number
• Showing causality and patterns, not just trends

This:

• Aligns objectives
• Encourages collaboration
• Builds confidence in decisions

Conclusion

The fight between marketing and sales was never about who was right. It was about poor visibility, fragmented data, and weak attribution.

When a company can:

• See the full lead journey
• Understand which messages work
• Measure real campaign impact
• Identify objections with evidence
• Analyze agent performance
• Connect conversations to outcomes

Internal competition disappears. What remains is collaboration, optimization, and accelerated growth.

That’s what BIKY.ai delivers with complete quantitative and qualitative metrics.

This isn’t about proving who’s right. It’s about knowing what works, why it works, and how to improve it.
And when decisions are based on complete, integrated, actionable information, the marketing vs. sales fight becomes a shared strategy.

Because it’s no longer about guessing. It’s about deciding with clarity.

Start measuring your entire operation with BIKY.ai.