Dignity is the new way of caring for people with dementia
Some innovations have no screens or robots, yet they transform lives every day. One of them is changing dementia care:…
Dignity is the new way of caring for people with dementia
Some innovations have no screens or robots, yet they transform lives every day. One of them is changing dementia care:…
The CRM should record the sale, not prevent it
Many companies face a paradox: the system designed to improve sales ends up slowing them down. CRM, created to provide…
Your catalog doesn’t just sell: it reveals what your market really wants
Companies invest large sums in attracting traffic, optimizing landing pages, and improving creative content. However, when customers finally inquire about…
Smart Calls: your best salesperson is already on the phone (and it’s AI)
The telephone never disappeared. While the digital world filled up with chats and forms, the most important decisions continued to…
Chat is no longer just a support channel; it is now the operational engine of sales
For years, chat was seen as a simple customer service channel: a space for quickly answering questions or capturing basic…
The mission that aims to clean up 90% of the plastic in the oceans
Sometimes the best news does not make much noise, but it changes the course of the planet. That is exactly…
The future of sales is not omnichannel, it is omnicontextual.
Companies spent years trying to “be everywhere”: websites, social media, chat, WhatsApp, telephone. The result was presence, but not necessarily…
Automating sales doesn’t kill opportunities: it eliminates the noise that ruins them
For years, automating sales processes felt like a silent threat: less human involvement, more coldness, weaker relationships. But in practice,…
The web of the future is not browsed: it is conversed
For decades, we designed websites as if users had infinite time to explore menus, read sections, and compare options. Today,…
Ceci Sierra: The BIKY.ai saleswoman who changed the rules of the game in Mexican car sales
In the highly competitive automotive world, speed, precision, and personalization are the factors that define who wins and who falls…