SEO and GEO: Your Website Must Be Easy for Search Engines to Understand and Useful for Driving Sales
Your company may have a great offering and still be difficult to find online. But appearing in search results is…
Tamara Legarreta
A Well Structured Product Catalog Reduces the Uncertainty That Holds Back Sales
Sometimes, customers do not need more options to make a purchase. They need to better understand the options already in…
Customer Reactivation: When Recovering an Opportunity Costs Less Than Acquiring a New One
Acquiring a new customer requires investment. However, many companies continue investing in generating more demand while leaving opportunities already in…
A satisfied customer can continue to generate value long after the first sale.
Closing a sale is important. But if the relationship with the customer ends when the product is delivered, the company…
The True Value of Data Lies in the Decisions It Enables
A company can have dozens of reports and still not know why it is losing sales. The value of data…
AI to Anticipate Disasters: When Gaining Time Can Save Lives
There is something that can make an enormous difference when a natural disaster is approaching: having time to prepare. An…
The Problem Is Not Having Multiple Channels: It Is Losing Context Between Them
Having more channels does not mean knowing the customer better. The key is to maintain context across channels to understand…
Automotive Advertising: When Generating Leads Is No Longer Enough
Generating Thousands of Leads Can Make a Campaign Look Successful. But if you do not know how many of them…
If the Conversation Is Fragmented, So Is the Sale
Having multiple channels does not mean having a connected operation. The problem begins when each channel keeps a different part…